Opeyemi Ayanwale, popularly generally known as Imisi, has emerged because the winner of Large Brother Naija Season 10, claiming the N150 million grand prize on the reside finale held on Sunday, October 5, 2025, in Lagos.
The Tenth-anniversary version of Africa’s greatest actuality present concluded in grand type, hosted by Ebuka Obi-Uchendu, who as soon as once more commanded the stage together with his trademark charisma and elaborate style assertion.
The occasion, broadcast reside on Africa Magic Showcase (DStv 151) and Africa Magic Household (GOtv 49), celebrated a decade of cultural impression, viewers engagement, and business success for the BBNaija franchise.
A timeline of the home
Imisi, a 23-year-old style fanatic and actor from Oyo State, beat eight different finalists — Dede, Isabella, Kola, Koyin, Kaybobo, Jason Jae, Mensan, and Sultana — to clinch the crown. This yr’s version featured a document 29 contestants, making it probably the most aggressive within the present’s historical past. Themed round creativity, resilience, and social connection, Season 10 recorded robust engagement throughout digital platforms, with hundreds of thousands of viewers taking part in weekly voting rounds.
All through the season, Imisi distinguished herself by means of humour, originality, and authenticity, traits that resonated strongly with followers on-line. Her personality-driven gameplay and standout performances throughout wager duties earned her a loyal following that sustained her momentum by means of to the finale. Social media engagement round her ceaselessly trended throughout X (previously Twitter), TikTok, and Instagram, underlining the present’s affect on youth tradition and digital leisure.
Dede, 23, from Delta State, completed as runner-up, incomes reward for her calm composure, robust style identification, and constant efficiency throughout challenges. Koyin got here in third place, adopted by Sultana and Kola, who rounded out the highest 5.
What we all know
Season 10 additionally cemented Large Brother Naija’s fame as a number one platform for model integration and promoting attain. Sponsored by Guinness Nigeria because the Gold sponsor, the present attracted a number of model partnerships and product placements all through its 10-week run. Analysts estimate that the BBNaija franchise contributes billions of naira yearly to Nigeria’s leisure and media financial system by means of promoting, content material manufacturing, and digital engagement.
Since its inception in 2006, Large Brother Naija has grown right into a continental media phenomenon, offering visibility for rising abilities throughout music, style, and movie. With a cumulative viewers attain spanning over 40 African nations, the truth sequence stays one of the profitable and culturally impactful tv properties in sub-Saharan Africa.
Because the confetti settled in Lagos, Imisi’s victory symbolized not solely particular person success but additionally the enduring attraction of a format that continues to form Nigeria’s popular culture and leisure financial system.
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