Fifteen Nigerian banks have collectively recorded over 213 million advert impressions throughout main social media platforms, together with LinkedIn, YouTube, Fb, Instagram, and TikTok.
That is in accordance with the Banking Conversion Digital Advertising and marketing Effectivity Report (Q3 2025) by ConversionTracker.com, which analyzed person visitors, engagement patterns, and conversion information throughout 15 main banks, together with Access Bank, Citibank, Ecobank, Fidelity Bank, First Bank of Nigeria, FCMB, Globus Bank, GTBank, Keystone Bank, Polaris Bank, Stanbic IBTC Bank, Customary Chartered, Sterling Bank, Union Bank, and United Bank for Africa (UBA).
The report gives an in-depth have a look at how Nigerians are interacting with digital banking companies, the banks attracting the very best on-line conversions, and the rising significance of web site pace, search engine marketing visibility, and social media engagement in influencing customer behaviour.
Social attain
The adverts span platforms equivalent to LinkedIn, YouTube, Fb, Instagram, and TikTok. The banks ran campaigns that included Sponsored Posts, Video Adverts, Carousel Adverts, and Reels, selling varied banking companies from private loans to premium accounts.
Collectively, these adverts generated an estimated 213 million impressions, highlighting elevated customer engagement and efficient marketing campaign optimization throughout Nigeria’s banking business.
“Prime social adverts driving outcomes for the 15 Nigerian banks: Whole impressions reached ~213M, with a median attain of ~760K,CTR of 4.0%, completion price of 77.7%, and conversion price of three.4%,” the report acknowledged
The campaigns promoted loans, financial savings, investments, and digital wallets, highlighting the growing affect of digital advertising in shaping how Nigerians work together with monetary establishments.
Breakdown of advert outcomes by banks
The report supplied detailed marketing campaign metrics for the top-performing banks:
- GTBank ran 26 campaigns with a median of 1.41 million impressions, 1.16 million attain, 5.18% CTR, 63.82% completion price, and three.34% conversion price. The bank led LinkedIn posts for loans and investments, recording sturdy B2B engagement and driving conversions by means of model belief, although shorter advert content material diminished retention.
- Access Bank additionally executed 26 campaigns averaging 1.18 million impressions, 418,000 attain, 5.85% CTR, 80.54% completion, and three.95% conversion price. The report famous that the bank excelled on YouTube with movies selling account setup and foreign exchange, reaching excessive completion charges that strengthened person retention and funnel development.
- UBA launched 26 campaigns with a median of 554,000 impressions, 557,000 attain, 2.59% CTR, 79.87% completion price, and 4.4% conversion price. The bank was sturdy on Fb carousels targeted on remittances and financial savings, reaching prime conversion charges by means of diaspora-targeted content material, regardless of a decrease CTR.
- Polaris Bank carried out 26 campaigns, recording 1.55 million impressions, 828,000 attain, 4.45% CTR, 78.7% completion, and 4.29% conversion price. The bank carried out strongly on LinkedIn for loans and card merchandise, leveraging skilled concentrating on to enhance lead high quality.
Extra insights
The report reveals that younger Nigerians aged 18–34 account for 61% of digital banking customers. Breaking this down, 23% are aged 18–24, whereas 38% are 25–34. This group is especially lively in cellular banking and digital wallets, and their interactions are focused on high-conversion pages, equivalent to these for loans and financial savings.
Feminine customers now symbolize 47% of all digital banking visitors, up from 42% in 2023. The expansion is attributed to inclusive campaigns concentrating on ladies entrepreneurs and savers, with banks like FCMB and Union Bank main initiatives geared toward this section.
Home customers dominate digital banking exercise, accounting for 75% of visitors, primarily from Nigeria.
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