Bimbo Ademoye’s new romantic comedy, The place Love Lives, has amassed over 6 million views in simply 72 hours, after debuting to 2.5 million views on its first day, in accordance with analytics from her channel Bimbo Ademoye TV.
Information checks by Nairametrics present that the film has amassed a complete of 6,041,086 views since its launch on December 24, 2025.
Produced by Bimbo Ademoye in partnership with A3 Studios, the movie stars Uzor Arukwe, Chioma Nwosu, and Osas Ighodaro, and follows a pair navigating the truth of life inside one among Lagos’ most unique estates, the place standing, secrets and techniques, and relationships collide.
The early momentum has already exceeded inside trade expectations and is making the movie a case research in viewers demand for digital-first distribution.
With a complete subscriber base of 1.3 million folks, Ademoye has one of many greatest Nollywood channels for a film producer.
The surge locations ‘The place Love Lives’ forward of earlier breakouts like Omoni Oboli’s “Love In Each Phrase,” which crossed 4.3 million views in its first 72 hours earlier this 12 months.
Efficiency of different Nollywood titles
It’s one other sign that Nollywood is cultivating its personal YouTube blockbuster financial system, pushed by star-led channels, micro-studio partnerships, and algorithm-optimized romantic comedies.
This comes in opposition to the backdrop of YouTube’s strengthening pipeline for Nigerian releases. In 2025, channels like Omoni Oboli’s Digital Tribe have posted a string of multi-million-view successes, serving to place YouTube as a parallel cinema for audiences priced out of conventional theatres or dwelling exterior main cities.
For instance, ‘Love In Each Phrase’, which starred former BBNaija housemate, Bammy, raked in 20 million views three weeks after its launch and 4.3 million views in its first 72 hours.
The platform’s ecosystem characterised by free-to-watch titles, subscriber-driven advertising, and low-friction entry, continues to reshape Nollywood’s industrial mannequin and provides a template for scalable income with out main studio intermediaries.
What you need to know
The success additionally marks a milestone for Ademoye’s evolution from actor to producer-creator. Her profession started in 2014 with the quick movie The place Expertise Lies, which earned recognition on the Africa Worldwide Movie Competition.
She credit filmmaker Uduak Isong for mentorship and her first characteristic movie function in It’s About Your Husband (2015). A run of comedic and drama roles adopted, together with Backup Spouse (2017), incomes her a number of nominations and Sugar Rush (2019), one among Nigeria’s most profitable field workplace titles of the last decade.
Ademoye’s wider breakthrough got here by Anikulapo (2022), the place her efficiency drew continent-wide consideration. She gained Finest Actress in a Comedy TV Sequence on the 2023 AMVCA for Selina, additional solidifying her standing.
Lately, she has shifted towards content material possession, constructing a direct-to-audience mannequin on YouTube that prioritizes monetization transparency, world attain, and the power to retain rights over her catalogue. This method makes her a part of a rising Nollywood cohort treating movie output as mental property portfolios, fairly than single releases depending on cinema or licensing offers.