Spotify: Nigerians streamed 1.4 million music hours in 2025, podcast hits 59 billion 

Spotify experiences that Nigerian customers streamed over 1.4 million hours of music in 2025, whereas complete podcast consumption on the platform since launch has exceeded 59 billion hours.

That is in line with a press release launched by Spotify to the Information Company of Nigeria on Monday in Lagos.

The figures replicate the fast development of streaming in Nigeria at a mean price of 163.5% over the previous 5 years.

What Spotify stated 

Based on Spotify, the common Nigerian listener is 26 years outdated, demonstrating a younger and adventurous market that engages with a variety of music and podcast content material.

The streaming development has been pushed by each style range and language, with Afrobeats main the cost, seeing a 5,022% improve in streams regionally between 2021 and 2025.

• Different genres additionally skilled important development: Amapiano surged by 10,330 per cent, Gospel and Reward by 5,499 per cent, Hip-hop and Rap by 3,020 per cent, and R&B by 2,602 per cent.
• Indigenous language listening additionally grew strongly, with +554 per cent in 2024 and +87 per cent in 2025, whereas international indigenous streams elevated by +141 per cent in 2024 and +41 per cent in 2025.
• The platform additionally highlighted that Nigerian customers are curious and eclectic, noting that the primary observe streamed within the nation at launch was “到此為止” by Shiga Lin.
• Over 5 years, the most-streamed artistes in Nigeria embrace Burna Boy, Davido, Asake, Wizkid, and Seyi Vibez, whereas probably the most replayed songs embrace Asake’s “Keep in mind” and “Lonely At The Prime,” Wizkid’s “Kese (Dance),” Seyi Vibez’s “Doha,” and Davido’s “With You” that includes Omah Lay.

Extra particulars 

Spotify says that the platform’s customers constantly interact with a number of artistes, streaming a mean of 150 completely different musicians in latest months. Podcast consumption has additionally expanded considerably, reflecting an urge for food for numerous audio content material alongside music.

Business observers be aware that whereas the expansion highlights Nigeria’s cultural affect, questions stay about equitable income distribution, royalty transparency, and help for rising and regional acts.

Analysts urge stronger monetisation techniques, improved entry to knowledge analytics, and strategic playlist placements to assist artistes capitalise on streaming development.

Podcast development equally presents alternatives for monetisation, with requires deeper funding in native promoting, creator instruments, and coaching to transform the 59 billion streaming hours into viable careers.

What you need to know 

BusinessTimes reported that Nigerian artists earned over N58 billion in royalties from Spotify in 2024, greater than double the determine from 2023 and 5 instances better than 2022.

The report highlights that greater than 1,900 Nigerian artistes had been added to Spotify editorial playlists in 2024, representing a 33 per cent improve from 2023, whereas first-time listeners found Nigerian music over one billion instances.

• Nigerian artists’ worldwide publicity has grown 49% over three years, with home consumption up 782%.
• Nigerian music continues to dominate playlists, with customers creating roughly 250 million playlists that includes native artists.
• Spotify’s report underscores the worldwide and native affect of Nigeria’s music trade, reinforcing ongoing funding in artistic expertise.