Social media platform X has announced the end of its Revenue Sharing programme, replacing it with a new reward system designed to pay creators for producing original content.
The company disclosed the changes on Friday through its X Creators account, saying the new Original Content Rewards Programme would focus on rewarding users who contribute original ideas, reporting, analysis, creativity and meaningful conversations on the platform.
“Today, we’re introducing the Original Content Rewards Program, a new way to reward creators who bring original ideas, expertise, reporting, creativity, and commentary to X,” the company said.
As part of the transition, X said it had stopped accepting new enrolments into the Revenue Sharing programme with immediate effect.
Existing participants, however, will continue earning under the current system until September 7, 2026.
According to the company, creators already enrolled in Revenue Sharing will receive three final payouts, with payments scheduled for August 14, August 28 and a final settlement around September 11 for earnings accrued through September 7.
From September 8, eligible Revenue Sharing creators will be allowed to apply for the new Original Content Rewards Programme.
The first payout under the new scheme is expected on August 28, while creators joining from the old programme will receive their first payment on September 25.
Under the new model, creators will earn based on qualified impressions generated by their original content, with payments made every two weeks.
X said qualified impressions refer to unique views from Premium users on the Home Timeline where at least half of a post is visible.
The platform added that repeated views from the same account, paid or promoted impressions, artificially generated traffic and fraudulent views would not count towards earnings.
To qualify for the programme, creators must be at least 18 years old, reside in a supported country, maintain an account in good standing and subscribe to X Premium, Premium+ or Premium Business.
Applicants must also have at least 500 verified followers and generate a minimum of 500,000 Home Timeline impressions from verified users within the previous 90 days.
The company said creators would also be required to publish original content regularly to remain eligible.
X explained that qualifying content includes original threads, videos, memes, graphics, illustrations, reporting, commentary, analysis and creative reactions that add value to conversations on the platform.
It warned that simply reposting another person’s content or making minor edits such as cropping, adding filters, borders, watermarks or simple text overlays would not qualify for rewards.
The company also said copied content, automated posts, misinformation and content uploaded without the necessary rights or permissions would be excluded from the programme.
X added that creators who violate the programme’s rules could face temporary or permanent removal from the rewards scheme.
“Original content is content you personally create that reflects your own voice, perspective, expertise, or creativity,” the company said.
It added that the new programme was designed to reward creators who drive conversations and make meaningful contributions to the platform.
