If you’ve ever wondered how to become a DJ like those you’ve envied in clubs, you must learn more about what it takes to start your own nightclub DJ business. You might be surprised that learning how to become a club DJ is a fairly easy process and doesn’t require a huge initial investment.
Obviously, knowing how to mix tracks and spin records is quite important, but the competitive business is more about getting gigs and drawing crowds than anything else. In order to make this happen, you’ll want to have an appealing demo and marketing plan. So much of this business idea is about image that paying attention to how you promote your DJ company is of utmost importance.
In your marketing material, you will want to ensure you have a thorough contract with potential clients to secure the position as DJ, whether for a one-time gig or for a long-term position. This contract should include DJ fees plus any other entertainment services your company might provide. If your goal is to hire DJs to work for you, you will also want to make sure the DJs know what exactly you expect from them as representatives of your company.
A Day in the Life of a Nightclub DJ Business Owner:
The first thing that you will do each day is review the calendar to determine which gigs are on the horizon and what type of music will be needed for the events. Next, a DJ business owner will want to make it a priority to garner more business for the company and get hired for more gigs. This will happen either through your own promotional work or because of the popularity of your DJ skills—many DJs draw fans that will follow them to whatever club they’re playing if they like the music enough. You will also want to track your profits and your spending—as you gain more work you can add to your music and equipment collection.
About Your Customers:
As a nightclub DJ business owner, your clients will be both the clubs themselves and the patrons of the clubs. Ultimately, your true customers are the club goers as they’re the ones who can make or break your business.
What You Need to Start:
- DJ equipment
- A contract for hire
- Financial-tracking software
- You can run your DJ company as a part-time or full-time business—it is entirely scaleable.
- The business holds up in tough economic times if you’ve got a following.
- The job can be fun—you can meet great people and make a name for your company.
- If you’re the one spinning music, you get to do what you love at every gig.
- The business is competitive; you really have to sell your company and its “brand” of music and entertainment.
- The hours are very late, often running into the wee hours of the morning. You need to be a night owl or this business will be difficult for you.